People spend time queueing, taking leave, or even partnering with the friends to be first in line for launch time or I have also even witness some who camp overnight just so they can be ahead of everyone else in getting the new Apple product. If this is not evidence of successful marketing, I do not know what else is. Since this communication module focuses on communicating with the use of the Internet, let us look deeper into some of Apple's marketing strategy with the use of multimedia.
With a variety of print ads, video ads, use of audio, use of text and so on, Apple uses a large variety of means to reach out to its audience. Not only are they prevalent online but they are also commonplace offline. The hype created is in no doubt probably the best in the world right now. People believed that the iphone 5 would be out but however it only lead to dissapointments. Below is an example of a very powerful video ad regarding Apple's iPhone 4S:
Apple has very smartly incorporated various ways in just one ad to promote its iphone 4. These include the use of animations, use of clean, sharp and clear images, music, statistics and facts, images, illustrations, cool new applications such as SIRI and emotional and logical appeals to name a few. Although some of it applications are already in Androids, people feel Apple does it better. Perhaps, APPPLE knows about some psychological effect we do not. It has all come together to produce a very powerful video ad that I myself feel like getting an iPhone after watching this!
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